The Market Structure and Pricing Models of Cloud Services

Document Type : Review Article


1 Department of Economics, Yazd University, Yazd, Iran

2 Associate Professor, Economics Department, Yazd University


The macroeconomic policies of developing counteries have repeatedly emphasized the creation of a suitable platform for the growth and emergence of knowledge-based businesses and domestic production. Using cloud services, among others, could flourish ecommerce industry for the related countries and skyrocket the revenue for information and communication technology companies. In this regard, governments will consider supportive agenda for private copmponies to enter the lucrative market of cloud services. However, this is not enough and such componies require to have profound understanding over the market structure and therby the performance of the coresponding main players. Specifically, financial issues and the way of absorbing the potential consumers through adopting appropriate business models are of paramount importance. This study works as a guide for the new followers of the market by identifing the Oligopoly structure of the cloud services market and introducing the pricing models of the cloud services.


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